Male versus Female Designers

Some time ago, we wrote the polemic article “70 designers that shaped the world”. After suggestions, we made the “Another 30 designers that shaped the world”. One thing that called attention was the few women present on the lists. Looking at the 100 designers, only 8 were women – among them, Eileen Gray, Zaha Hadid, Jean Muir, Vivienne Westwood, Irma Boom, Matali Crasset, Ray Eames e “Coco” Chanel. Is there any prejudice with women? Are there more male or female designers on the market? Does the gender really make a difference?


Photography in colors: Pink

This week we’ll brighten up the Photography in Colors series with Pink. Check out the different tones and combinations for this sweet color.

Pink: Mainly associated with female genres, it’s delicate and sweet. Suggests calm and tranquility, but also can indicate energy and happiness if saturated. (more…)

6 Photoshop Extreme Makeovers On Video

Beauty is a Photoshop product. Now days you can’t see a photograph, without wonder if it has been “photoshoped” or not. Some end results are really plausible other not that much.

Here are 6 before and after extreme makeover videos using Photoshop.


11 Images you might want to avoid in your designs.

We have been talking about avoiding clichés lately, instead trying to reflect the unique personality of every business. That way our design will stand out among millions.

Sometimes the hardest situations come when our clients ask us to implement some not-so-unique elements and it seems almost impossible to convince him that it would be better to take another direction in order to differentiate his business.

There’s nothing wrong with the use of a specific image (or design trend). The problems come when we use them gratuitously, without asking why it should be there and if it is really conveying an honest portrait.

I will show some images I consider overused, since the beginning of the web, that could make your website (or any design) look generic, unimaginative and dated – if you use them just for the sake of it.


16 Beautiful, Simple and Cliché-free Websites

In my last post, “How To Destroy The Web 2.0 Look” based on Elliot Jay Stocks’ proposal, I showed some sites that illustrate an opposing  trend to the current popular style. This new look has rich textures and an organic feel. The purpose behind these designs is to come up with different web design approaches that to try to build up and express the each site’s personality. Now, in contrast, I would like to show 16 Beautiful, Simple Websites that are clearly influenced by the “W2L” a.k.a. “Web 2.0 Look” (brilliant contrasting colors, central layouts and big text) but you won’t see any Diagonal Lines, reflections nor “Special offer” badges while maintaining that sleek feeling from W2L.

So, we see that you can embrace trends without falling into their specific clichés. Here we see that we can still incorporate beautiful, clean designs without being a Photoshop artist.


How To Destroy The Web 2.0 Look

A trend always appears as opposition to another. Detailed Gothic art was replaced with the pure straight lines from  Greek temples in the Renaissance. The tons of hair spray, glitter and multicolor spandex 80’s were demolished by the black & white minimalism from the 90’s.

The web is no exception. In the beginning, there was no light on the web. It was awfully crowded, with dancing marquees, tedious frames, unbearable midis and annoying spinning @’s. It was the dark ages of the web. Then came refreshing empty spaces, vibrant, high contrast colors, lovely gradients, big text, original gloss shine effect, diagonal lines and, of course, reflected logos, came t0 our rescue. Everything was shiny, with that great ‘breand new’ smell. The Web 2.0 look was born.

But guess what?


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