How Can Designers Start Self-Marketing Themselves Using Wix — In Four Easy Steps

Designers tend to reduce marketing to a hard sell. It is much more than that when it comes to Branding and promoting you. I will let you know about my personal experience with the subject and how I used Wix to achieve it.

When was the last time you updated your online portfolio? Do you even have one?

I have been working as a graphic/web designer for more than I can remember or willing to admit (Just to give you a hint, my first design software was Coreldraw 3 running on a Compaq Presario 4122). So yes, it has been a while. However, I still don’t have a decent portfolio nor a proper business card, and please don’t ask me about that online store at creativemarket  I never got around to set up.

Yes, I suck at marketing. Or maybe, I have just been neglecting for years now.

Two months ago, I decided to give my professional profile a change. So, I embarked in a Digital Marketing Specialization and I updated my CV accordingly. This led me to land my first job -officially- in a digital agency. As I was revisiting my work experience over the years, I noticed how I was indeed rather good at marketing… but for others.

This is a very young company. They hired me to support their digital marketing division. Just at a quick glance, I could identify their weak points and opportunities in terms of their online properties and social networks. By the time I had my interview, I already had a tsunami of ideas for them on how they could grow their business and enhance their branding.

But why could I do marketing for them and not for myself? What was stopping me from achieving those goals that I earnestly recommend to others?

It was the shame.

Yes, I was secretly considering marketing beneath me. It was ok for others to show their hunger to sell, to make money. But not for me. The geeky introvert that I am, felt that marketing was the spoiled chubby daughter of capitalism.

Now, after working on a Digital Agency for two months I have realized that marketing permeates every activity of a business the same way that it does for yourself and your personal branding. Delivering a good product is marketing. Giving great customer experience is marketing. Presenting yourself under the best light is marketing.

Ultimately, marketing is for me the sum of all actions needed to accomplish a tangible goal — In business and in life.

Love yourself as your most valuable client. The one you pamper and the one whose business you want to see grow and be successful. To make you proud.

So, here is the thing. The process can be as simple as following these 4 consecutive steps. And, my weapon of choice is Wix as always. I have been a fan of them since the beginning. They have the most eye-catching design and easy-to-use website builder. Plus, a plethora of tools to grow your business. I will mention some of the most fundamental ones, but I encourage you to explore beyond that.

First: Please change your mindset! Stop being a condescending smartass with your carrier, get rid of the isolated tormented genius archetype and get to work -for real- on your self-promotion. You can be a genius and commercial self-promoted success at the same time. There is nothing wrong with that!

Second: Set a platform to showcase your astonishing work. Get yourself a nifty portfolio. That’s the cornerstone. Curate your work, ask for help with that if you can’t decide on what to display. Remember that is always about quality. A well-balanced portfolio it is not the one that has a vast amount of work but one that -even if small- shows great diversity and it is exciting to an audience. After that, you can pick an eye-catching template — I know, I know, why would I use an unworthy template when I can fabricate the most amazing one from scratch just for me. Newsflash: you won’t! You will procrastinate ad infinitum.

Then take that awesome html5 website templates and customize it, make it your own. It will look beautiful with your own stuff. Believe me. Think of it as a foundation, not a finished product. Wix has refined their aesthetics over the years. Just look just at these lovely examples below, imagine them with your own images. Customizing them is a breeze with the Wix website builder. It is so easy that you will start being an advocate of their service with your friends and clients, believe me.

Third: You need be discovered. So, you have already curated and published that portfolio. You feel very proud, you even ask yourself -“How come I haven’t done that before? it wasn’t that hard” Now, get discovered! You can have an amazing idea (yes, maybe the next best thing), but if nobody knows about it won’t get anywhere. All that you will see out there is the same pretentious mediocre work done by other designers who get paid large sums of cash. Leaving you saying, “I could have done that, and better!” And most probably, you could. But… you didn’t.
Having said that. You must also check the SiteBooster and the GetTraffic app. SiteBooster will send your details to top notch sites and directories making it easier for your site to be indexed and rank better. And GetTraffic will create customized web ads that target your audience.

Fourth: Engage with your audience. Once you have your platform and your audience you must engage with them. Interact, converse, amplify your message. For this, you will need the Wix Social Media Integration. From Facebook posts to Instagram updates, you can have all those streams directly integrated to your site. Boosting the interaction with your business and your social media presence.

Conclusion

As you can already see, using Wix will provide you with a comprehensive, cost-effective, and easy solution to your promotion needs. You have no more excuses, get your hands dirty. There is nothing wrong with putting yourself under the best light. There is nothing wrong with feeling proud of your work and promote yourself. There is nothing wrong to grow professionally, that doesn’t make you superficial sellout. You can be both, the genius and the commercial success. It’s ok, trust me. Become your own best client.

WIX unveils its new web editor and it is gorgeous

3052016-slide-s-1-wixWhen it comes to DIY web editors, WIX is the first thing that pops in to my mind. Well, maybe because I am one of their early adopters several years ago and long time fan. I must confess I never really like their flash templates – Never were fond of flash indeed. It seemed like a gimmick to me. But when the world started to point their heads to the HTML5 direction these guys were no exception. They jumped into the wagon, saying goodbye to our convoluted friend.

And they don´t stop moving. The cloud-based web development platform, with more than 72m users, have rebuilded its website editor and its faster, looks great and has tons of new feature – and off course it remains free.

This is their mayor improvement since its move from the now almost forgotten flash to HMTL5 back in 2012. Now in 2015 they have revealed a totally revamped web editor with the help of React javascript technology from Facebook.

New editor builded for the wow factor

The all new wix website editor sport some stunning trendy features, and plenty of industry specific templates or if you feel creative you can built your very own. The user experience feels very snappy must be for the React Js and the point and click editor continue to be enjoyable and simple. In fact when my friends or a client comes to me with relative small project, asking me for a quotation to accomplish it with WordPress. I do tell them, you don’t really need it – its true believe me. You can achieve a great looking sites for a fraction of my quote or even free with WIX. And they always thanks me.

Fullscreen videos or Video Backgrounds


This one of my favorites things, it immediately adds an edgy looking to your business. It can be shown to convey a message or use it as a background – My personal favorite, as you can see on the header of this blog. There is a selection of videos to chose in their library and you upload your own.

Parallax scrolling


I still remember the first time I saw this. It was back in the 80’s playing for the first time Asteroids – I believe the very first space shooter. For the 90’s kids the reference would be Super Mario Bross World for the SNES, I loved it. Besides my old-school nostalgia, I really like this one, because it give a sense of depth to your design. Your content looks gorgeous with this layer of 3D feeling. Not to mention it makes your site looks like the A-list ones.

Pint to screen

Make an element of your website persistent to you visitor, so it will alway be visible. Like social tools or newsletter forms, that way they can be accessible all the time. This is a great way to increase conversions in your site.

Conclusion

The only drawback I can point out, is the inability to export your site in html and place it in another hosting. Something that would only affect the more advanced users, but wait, they are should be doing their site themselves.

Other than that The new WIX web editor confirms the well earned place as the top of mind of the DIY, code free editors on the web. Whether is a small project or mid size business this is your best choice if you are on a budget or just want to do it your self. Even if you don’t have any prior experience in design or code. You will achieve professional looking results.

Design tips for building a mobile site

If you’re building your first mobile site, you may be unsure of where to start in your design. What’s more, you might be worried about messing things up or making the site difficult to use on mobile. Luckily, we are here to help you with some hints and tips for designing your mobile site!

To begin with, it’s never too late to start planning for the future. Mobile design advances very quickly, and you want to be a step ahead of your competitors. Therefore, study trends within the mobile design market and come up with designs which work both for current models and in anticipations for the future. This way, if you do need to redesign your site in the future, these redesigns will be minimal, cheaper and more efficient. (more…)

WixStores : Build a striking ecommerce site with ease (while keeping 100% of the sales)

Front-Page

Wix.com has already established itself as the number one free website builder on the planet.  But what about WixStores? (WixStores is the Wix.com online store builder). With more than 63m users this behemoth is nowadays almost ubiquitous due to its world class product. I must admit that at the beginning I wasn’t a big fan thanks to their already gone flash templates, which have now been graciously replaced by gorgeous and friendlier SEO HTML5 ones.  In addition to that, now you can sport a great looking online store for your small business with a myriad of apps to install. (more…)

How to Create an Online Shirt Shop

Rainbow colors, clothes on wooden hangersThe advent of mobile technology has led to a rapid expansion of the Ecommerce industry. The industry that was once restricted to only larger companies looking to expand their presence is now open to anyone who wishes to start a business. While the technology is available to all, it takes some knowledge along with the right tools in order to turn a dream into a successful Ecommerce venture. (more…)

Four Ways to Make Customers Feel Safe with an Online Shopping Cart

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For many business owners, transitioning to the online market can be a bit of a challenge. You may think that getting your customers to visit your website in the first place might be the hardest part of creating an online store for your business, but that is only half the battle. Once you have lured them to your business site and hooked them into purchasing your products or services, the next step is to reel them into your net and close the deal through conversion.

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