CBD is being talked about everywhere. With more and more sources reporting the benefits of CBD in supporting health and wellness, comes a lot of myths, confusion, and misinformation. In order to educate the public about CBD, Diamond CBD has launched the “I am CBD, I am THC” video series nationwide. The national CBD educational campaign addresses the confusion surrounding CBD with a “What Is CBD” guide and a humorous video series exploring the facts and myths about CBD and THC.
What is storytelling and Why is Relevant to Brands
Storytelling is the art of telling a story using sensory language presented in such a way that communicates its listeners the ability to internalize, understand and construct the personal meaning of it.
Customers do not buy your product or your service. They buy the emotion that you make them feel and the meaning that it has for them to get something from your brand.
A good story creates a positive emotion that inspires people to take an action. In the same way, your brand story should trigger an emotion that inspires a client to buy your idea. Above all, when you tell your story, you show your values, your virtues, and your humanity.
Be authentic and warm
You work constantly to achieve an authentic and warm connection with your clients, and little by little you will gain their trust. Diamond CBD differentiates by educating everyone how its presence has a positive impact on the world, and make clients never want a world without them.
Evoking positive emotions
The I am CBD, I am THC Video Series is a mix of humor with nostalgia for a classic ad to achieve their goal of informing the audience about CBD and dispelling the myths about its similarities to THC. In truth, CBD is very different than THC, even though it is not always perceived that way in popular culture.
Many people are still confused about whether CBD gets you high or not or whether they need a CBD supplement if they use THC. In order to break through the clutter of misinformation and educate the public in a simple, emotional and true way, about the benefits of CBD along with information detailing how it’s made, used, etc.
Diamond CBD launched the Diamond CBD education Center. This serves as a resource for information, news, videos and articles addressing every topic surrounding CBD from where it is made to how it is processed, used and sold.
This is way Diamond CBD tells its brand story allowing them to stand out from the noisy market to tell their clients, “what I offer deserves your attention.”
In summary, your Storytelling strategy must include:
- Your brand values
- An element that unleashes excitement in your audience
- A language based on emotions
- The virtues you have as a brand, those that make you different from the rest
- Something positive that will add value to your audience
- The hook to persuade your audience
Which are the steps for a good Storytelling
As I mentioned above, Diamond CBD masterfully conveys its message in a simple, emotional and true way. Also, it is credible and valid. Consequently summing 5 basic aspects of good storytelling. Let’s enumerate them one by one and see why it is important.
1 / Simple
The best things in life are simple; The best ideas are simple and the best design is very simple.
Also, the best stories are simple: boy meets girl, a worker in distress, moral conflict or period drama. Stories that are easy to understand because they are based on a language we know: that of human experiences.
If it takes a lot of time to understand the story you are creating for your brand, stop and think about how to reduce it to its most elemental essence.
You will communicate it faster, as well as helping it to be memorable.
2 / Emotional
Emotional does not mean maudlin or easy. Emotional means that it must contain emotions, such as pain, love or humor (sometimes all three!).
Which of these emotions to include? A well-constructed story will probably have all three.
If you consider on your own life or the ones from people close to you. You will discover that there are no events in which just one emotion reigns.
3 / True
Surely your audience will appreciate much more real stories than fictional ones. Why? Because the reality is easier to believe and more relatable.
It does not have to be current, it can be a tradition or a story that happened many years ago.
4 / Credible
Furthermore, If it can not be true, it must at least be credible. The story should be plausible, not a hard to believe one that would disconnect your audience from your brand
5 / Valid
Like the best business ideas, stories must be scalable, so they must work well from a personal level to a collective one.
Interest in the Cannabis industry is exploding. As more and more cannabis-based products make it to the market, the confusion only increases. The “I am CBD, I am THC” video series was commissioned by Diamond CBD to Creative Propulsion Labs, as part of their campaign to educate people on the uses and effects of CBD oil. The first 8 videos in the series are live now for watching.
Always remember that a story is not an anecdote. A story is a series of conflicts that lead us to change. The public will tolerate with somehow interesting anecdote, but even more, will never forget a good story.
It’s 2018, and traditional marketing concept has shifted. We often hear that content marketing is taking the top and is the future of marketing. While content marketing doesn’t only mean blogging, blog posts on a product, service or about your business, should be a big part of your content marketing strategy. There are vast amounts of tools out there to help you improve your blogging tactics, however, a viral blog post consists of more than just great word combinations on screen.
Blogging has become one of the best, yet certainly not the easiest ways to earn money online and promote your business. Every good business needs a website. Regardless of the concept of the business, a website is how customers these days find information and discover businesses. It doesn’t matter if it’s an e-shop, brochure website or space to showcase your portfolio, it has to have a blog. A blog is where customers go to find out more about the brand, its values, and mission. Having good content on that blog will keep your clients coming back, improve your brand’s credibility, and will allow you to share your thoughts. However, just like with any other advertising mean, blogging has its own aspects you need to consider if you want it to be successful.
Blogging has become one of the best, yet certainly not the easiest ways to earn money online and promote your business
Create unique content
With a constant flow of blog posts, infographics, articles, op-ed pieces, it can get hard sometimes to create content that no one has ever heard of or read before. To become a successful blogger, you have to create eye-catching, interesting posts, which your readers will want to read. It’s essential to make it your mission to not only create fresh and distinct content but to also, put your perspective on it even if other bloggers have already discussed the topics. Your content has to represent your point of view, your fresh angle and take on it as you don’t just want to say what everyone else has been saying already.
Naturally, unique content doesn’t only mean your unique perspective, it also means original, not copy-pasted text from another site. If you find something fascinating and want to share it with your audience, do so by creating a post of your most favored articles online, discussing the points you liked and incorporating a link to the website the original post is on. Search engines do not like duplicate content, and you don’t want to lose your SEO rankings. However, do so infrequently, unique and unread content is more likely to be shared.
Structurize everything you write
The structure is one of the most neglected characteristics of a blog post. How many times you have stumbled upon an article, that might be informative, but due to lousy structure, lack of imagery or interactiveness, you left the page. If it happened to you, it happens to your readers too. Protect yourself by incorporating a clear structure to every piece of writing. Every good article should have an introduction, body, and conclusion. The body part of the article is the essential part of the text, so make sure you have clear headings, paragraphs, and imagery or even a few bullet points to support your words if possible. Good article structure will not only maintain your readers’ attention for longer, provide a flow, but also keep them coming back for more.
Include a call to action
Call to action button is the ingredient that will bring every piece of content together. You have come up with a great topic, planned out and executed impeccable structure, included images, links and bullet points, so now what? Now, ask your readers to take action.
Every blog post should have a call to action. By the time a reader is finished reading your compelling copy, it is persuaded to take action. You should make it clear what is it that you want your reader to do. Whether it be a download of an e-book, a review of your product, subscribing to your newsletter, the action to be taken further should be clear and concise. A call to action button is key to the engagement and more conversions, so create your impeccable copy, but don’t stop there, create an action-worthy CTA too.
Call to action button is the ingredient that will bring every piece of content together.
Every blog post and piece of content is created to be read and engaged with. Without people being able to discover your content you won’t gather a readership. Your audience is what makes you successful, therefore extensive, yet the healthy use of keywords is essential. After you’ve come up with your topic, but before starting to write, do a keyword research. Think of the phrases your readers will put into Google search when looking for the topic you want to write about. Google Keyword planner comes in very handy here. You can discover your keyword’s difficulty and search volume with it, as well as find out related search terms and include variations of that keyword in your text, this way making it more discoverable by your readers.
Apply search engine optimization
A big part of your content being visible is not only keywords but SEO as well. This includes on-page as well as off-page SEO. On-page SEO involves factors such as meta tags, URL, internal linking, site speed, and the originality and nature of your content. Depending on you the platform, your website is hosted, you might either need to perform these functions yourself or get it done by your developer. WordPress CMS offers YeostSEO plugin which when integrated, makes on-site SEO procedures effortless. Without the help of web developers, you’re able to set meta title and URL yourself. For websites hosted elsewhere it might be more difficult, but yet essential. Off-site SEO includes such factors as backlinks to your website, mentions of your business online, and social media presence. You might want to invest some time into creating a buzz about your brand and business online, just for the sake of your website ranking on Google search engine.
Creating content, later organizing, publishing, and promoting it is an exhausting process, but one that rewards. But make sure that you have the best web hosting as your partner in order to avoid “unpredictable” issues with your website. As said at the beginning, blogging is no easy job. However, it pays off. If you do your best implementing those few steps discussed above, you can be confident that you are on the right path and soon, you will have established a loyal readership.
Increases time on page and boosts engagement with your site
Thanks to the ever-increasing internet speeds, videos are in high demand. Right now, video is everywhere on social media, websites, and apps. We are watching them on all our screens, desktops, tablets, phones and smart TVs.
It is expected a growth in video content up to three quarters for this year of all web traffic. Yeah that much, haven’t you notice how video rules right now? — And the world-acclaimed Wix Website builder, WIX, is keeping up with this trend with a new feature: Wix Video. This new tool gives us the option of choosing to share and sell videos online.
This video and hosting service enables customers on the platform to manage their video content either it is stored on the Wix servers or on third-party providers like Youtube, Vimeo, and Facebook. The basic free options offer bulk upload, while the premium option adds extra storage and activates the e-commerce functionality for just $9 a month.
Usually, when you add video content from other platforms it removes the customization options, keeping the distinctive look of each third-party video provider on your website and affecting your site aesthetics. With Wix Video, video content can be added from several providers and still maintain a consistent look on your whole website. The old saying “a picture is worth a thousand words” is even more true with video!
The old saying “a picture is worth a thousand words” is even more true with video!
Video is an undeniably powerful tool to engage visitors with your site. It conveys information and emotions with less time and effort than with text and images. It allows you have an actual experience with your product and brand. But also, it can be resource hog in terms of bandwidth and screen state, so it should be used wisely
Meet the Wix Video App Features
Wix video covers all your bases, with its always free video hosting, it offers all you need to display wonderful video content on your site. In a blink, you can create your own video channels and captivate your audience’s attention directly to your films, how to’s, video reels and many more.
- Deliver your videos in beautiful desktop and mobile layouts, stream them in all their high-resolution glory
- As we said above you can easily add videos from YouTube, Vimeo, and Facebook or upload directly to your free hosting
- 100% commission free, e-commerce, so you can sell, rent and offer subscriptions to your clients keeping all the revenue.
- Sync all your third-party video hosting providers with your website instantly
- Showcase 360 videos from YouTube, Facebook, and Vimeo
- Keep Track of your KPIs with detailed statistics.
Why should you include video on your website?
To increase time on site
Studies have concluded that sites with video content add up to two minutes in time spent by visitors, compared to sites that don’t. It also increases your chances to be on the first page results on Google up to 53 if you have video.
Rank Better in Google
As we just pointed out, it is a fact that videos extend the time spent by visitors on your site. Guess what? Dwell time in your online property it is one of the signals Google has to rank your site on the SERPS. The logic behind this is, that if visitors are spending more time on your site is due to quality content. An excellent way to grabs your visitor’s attention is to provide a short, compelling video.
Increase engagement rates
When you include videos on your website you can expect 3 things to go on the rise: Engagement rate, click-through rate, and conversions. In fact, up to 80% of visitors who are exposed to a video advertisement will recall it even a month later, and more than 12% will surely buy the advertised product.
Showcase Your Brand’s Personality
We are progressively migrating more and more of our lives to the digital world. Shopping, working, dating, etc. This can be very convenient. We can be more productive, doing more in less time, but it also means we are losing the human contact. The emotional experience is almost missing in digital venues. Video is an effective way to humanize your brand, providing as close to a face-to-face interaction. Our emotions are key in our decision-making process in order to take some action, so the use audiovisual stimuli appeal to all our senses diving to every visitor a distinctive brand experience.
Taking advantage of video content to showcase your brand’s personality allows visitors to get a complete picture of who you are and what are your brand’s values. This builds an emotional connection with your business leading to trust you more. Ultimately, is that emotional connection is what keeps customers coming.
Undoubtedly video is a key component of the content market strategy and everything points out that it will become more essential.
More than half of the businesses use video content to promote their products —this number is expected to climb up to 70% in the near future— you can stand out from the competition by telling compelling stories about your brand and product. Grab this opportunity by making use of this powerful marketing tool. Use it to introduce your brand to new clients, to answer questions, to connect emotionally with your audience, creating a long-lasting favorable impression on them.
Whether you have created a brand new company, or you’ve been around for a long time, if you do not already have a website, you are going to have to put one up as soon as humanly possible. According to the website Mashable, online shopping accounted for $231 billion in sales in 2012. This means that any company not willing to create a website and use an eCommerce setup to sell its services is losing out on an enormous amount of money.
Oftentimes, the focus on mobile websites isn’t on adding as much information as possible or even as much detail. It’s all about making the mobile viewing experience as simple and enjoyable as the web designer possibly can. People who use their mobile devices for browsing and research do not have as much time or patience as individuals on a laptop or desktop. In many cases, they are actually surfing the web in between meetings, sitting on the bus, or in other places where they may be interrupted or have limited time. But in the process of streamlining your site, make sure that you don’t forget about the little details that actually do matter on your mobile website.
When you are trying to cut space and loading times, one of the first things you may look at removing is the logo. But don’t do it. The logo is an essential part of your brand. It increases recognizability as well as your professional appearance. Removing it only saves you a little space, anyway. Instead, just make sure that you change it to a thumbnail size or the appropriate size for the mobile website you were designing. It doesn’t have to be as large as it is on your traditional website. You can also flatten the image or use a flat spectrum palette, removing shading, beveling, and other features that increase the loading times.
Easy to Recognise Buttons and Links
The average mobile device user does not have a stylus, and that means that all of the buttons and links are pressed with a finger. This means they need to be large enough to recognise, and they need to stand out from non-clickable text. It helps if you make sure that your buttons and links for all devices are at least the size of the average fingertip. While a responsive mobile website is important, bear in mind that it may make some links and buttons too small to click on. You can use your mobile analytics to get an idea of the general types of devices that are being used to access your mobile site, but don’t stress about this too much.
When cutting out nonessential information, you should not remove your contact information. In every mobile web design, one page should exist for contacting the site owner or a customer service representative. You never know when one of your customers may want to get in touch with you. Make sure that happens. Contact information should not take up too much space on the mobile website as a whole. In fact, it will probably load just as fast with or without it, so keep it on there.
The little details do matter in your mobile website design. Make sure that you keep the logo up. Even if you condense it, it helps to increase your recognizability, and that will help you out more in the long run. Make sure that all the buttons and links are easy to recognise and click. Also be sure to provide contact information, no matter how brief you want to make the site.
Designers tend to reduce marketing to a hard sell. It is much more than that when it comes to Branding and promoting you. I will let you know about my personal experience with the subject and how I used Wix to achieve it.
When was the last time you updated your online portfolio? Do you even have one?
I have been working as a graphic/web designer for more than I can remember or willing to admit (Just to give you a hint, my first design software was Coreldraw 3 running on a Compaq Presario 4122). So yes, it has been a while. However, I still don’t have a decent portfolio nor a proper business card, and please don’t ask me about that online store at creativemarket I never got around to set up.
Yes, I suck at marketing. Or maybe, I have just been neglecting for years now.
Two months ago, I decided to give my professional profile a change. So, I embarked in a Digital Marketing Specialization and I updated my CV accordingly. This led me to land my first job -officially- in a digital agency. As I was revisiting my work experience over the years, I noticed how I was indeed rather good at marketing… but for others.
This is a very young company. They hired me to support their digital marketing division. Just at a quick glance, I could identify their weak points and opportunities in terms of their online properties and social networks. By the time I had my interview, I already had a tsunami of ideas for them on how they could grow their business and enhance their branding.
But why could I do marketing for them and not for myself? What was stopping me from achieving those goals that I earnestly recommend to others?
It was the shame.
Yes, I was secretly considering marketing beneath me. It was ok for others to show their hunger to sell, to make money. But not for me. The geeky introvert that I am, felt that marketing was the spoiled chubby daughter of capitalism.
Now, after working on a Digital Agency for two months I have realized that marketing permeates every activity of a business the same way that it does for yourself and your personal branding. Delivering a good product is marketing. Giving great customer experience is marketing. Presenting yourself under the best light is marketing.
Ultimately, marketing is for me the sum of all actions needed to accomplish a tangible goal — In business and in life.
Love yourself as your most valuable client. The one you pamper and the one whose business you want to see grow and be successful. To make you proud.
So, here is the thing. The process can be as simple as following these 4 consecutive steps. And, my weapon of choice is Wix as always. I have been a fan of them since the beginning. They have the most eye-catching design and easy-to-use website builder. Plus, a plethora of tools to grow your business. I will mention some of the most fundamental ones, but I encourage you to explore beyond that.
First: Please change your mindset! Stop being a condescending smartass with your carrier, get rid of the isolated tormented genius archetype and get to work -for real- on your self-promotion. You can be a genius and commercial self-promoted success at the same time. There is nothing wrong with that!
Second: Set a platform to showcase your astonishing work. Get yourself a nifty portfolio. That’s the cornerstone. Curate your work, ask for help with that if you can’t decide on what to display. Remember that is always about quality. A well-balanced portfolio it is not the one that has a vast amount of work but one that -even if small- shows great diversity and it is exciting to an audience. After that, you can pick an eye-catching template — I know, I know, why would I use an unworthy template when I can fabricate the most amazing one from scratch just for me. Newsflash: you won’t! You will procrastinate ad infinitum.
Then take that awesome html5 website templates and customize it, make it your own. It will look beautiful with your own stuff. Believe me. Think of it as a foundation, not a finished product. Wix has refined their aesthetics over the years. Just look just at these lovely examples below, imagine them with your own images. Customizing them is a breeze with the Wix website builder. It is so easy that you will start being an advocate of their service with your friends and clients, believe me.
Third: You need be discovered. So, you have already curated and published that portfolio. You feel very proud, you even ask yourself -“How come I haven’t done that before? it wasn’t that hard” Now, get discovered! You can have an amazing idea (yes, maybe the next best thing), but if nobody knows about it won’t get anywhere. All that you will see out there is the same pretentious mediocre work done by other designers who get paid large sums of cash. Leaving you saying, “I could have done that, and better!” And most probably, you could. But… you didn’t.
Having said that. You must also check the SiteBooster and the GetTraffic app. SiteBooster will send your details to top notch sites and directories making it easier for your site to be indexed and rank better. And GetTraffic will create customized web ads that target your audience.
Fourth: Engage with your audience. Once you have your platform and your audience you must engage with them. Interact, converse, amplify your message. For this, you will need the Wix Social Media Integration. From Facebook posts to Instagram updates, you can have all those streams directly integrated to your site. Boosting the interaction with your business and your social media presence.
As you can already see, using Wix will provide you with a comprehensive, cost-effective, and easy solution to your promotion needs. You have no more excuses, get your hands dirty. There is nothing wrong with putting yourself under the best light. There is nothing wrong with feeling proud of your work and promote yourself. There is nothing wrong to grow professionally, that doesn’t make you superficial sellout. You can be both, the genius and the commercial success. It’s ok, trust me. Become your own best client.