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Ultimate Photoshop Crash Course – Part I

estefany — Thu, 22 Oct 2009 20:09:21 +0000

Hi everyone! We have good news for you. We’re making a Photoshop Crash Course (and soon an Illustrator version as well). In a few simple and fast articles we’ll help people with no knowledge of Photoshop learn the basics, so you can start editing and creating!

Have you always wanted to retouch and edit your photos or make simple manipulations? This guide should be a good starting place for you. Let’s do it!

INTERFACE
When you first open Photoshop, it may be scary – a lot of panels and icons you may not be familiar with. The screen is divided into areas to help you understand their functions. The image below shows the default appearance of Photoshop CS4, which is composed of these basic elements: the Menu Bar, Properties Bar, Tool Box and Palettes.

Click to enlarge

This is what we call the default Workspace. A workspace is the arrangement of palettes and bars that are visible. In Photoshop there are a lot of different palettes besides the ones above. To see the other palette options, take a look at Menu Bar > Window:

3D, Actions, Adjustments, Animation and all the others are palettes that can be turned on or off (make visible or hidden). Also, there are some preset workspaces that you can access by going to Menu Bar > Window > Workspace or by clicking on the “Essentials” button (which is part of the default Workspace) to choose one. As you are not yet familiar with the palettes, let’s stick with the Essentials Workspace.

Photoshop is very customizable. You can change palettes, open new ones, close others, and even save workspace arrangements that you like.

The big panel on the left can became a small column of icons. This leaves more space on the screen for the image we’re working on. Try clicking on the small highlighted arrows. You can also shrink the palette by clicking and dragging the border, like in the image above.

OPENING, CHANGING AND SAVING DOCUMENTS

Before we start using the tools, let’s see how to create, open and save documents. Photoshop offers a large array of formats to work with, but we’re going to focus on the most general ones. Suppose you have a photo to edit and send to your friends. Just go to Menu bar > File > Open and then browse through your folders, select the image file you want, and click on Open.

One of the first things you might need to do with a photo is change its size. For example, you may have an 8MP digital camera. When you take an 8×10in photo with this camera, the digital file will be 3264×2448px (much too big to send to friends by e-mail). Want to know how to resize it to make it smaller? Go to Menu > Image > Image Size. Set the width and height, and pay attention to the resolution (72 pixels/inch for internet) then click OK. That’s it!

There’s a similar command that often confuses people, called Canvas Size. You can see it at Menu > Image > Cavas Size, right below Image Size. What’s the difference between them? Well, it’s better to show you. This is the Canvas Size dialogue box:

If I change the height from 600px to 900px and click OK, this is what I get:

I changed the document, but not the image itself, creating this white area below and above the image.
You can make a simple border using this feature. Set the new size to about 105 percent (you must change the units in the drop-down box, from pixels/centimeters/etc to percent) for both width and height. This is my framed image:

Now you want to save a copy, but be careful! If you use the command “Save” instead of “Save as” you will lose the original file. Go to Menu > File > Save As. Check if the format is JPG and click OK. A small dialogue box should appear. Set the quality level (9 is fine for web) and click OK. You’re done.

CREATING DOCUMENTS

It’s very simple to create a new blank document to work in. A new document is like a piece of paper on which you will work. Go to Menu > File > New.

You can choose settings for your new document in this dialogue box. You can fill in the name of the document, choose preset options (see below), or manually set the dimensions, resolution, etc. If you’re not used to these settings, you need some key information before you make your choices.

Are you preparing your work for screen display (websites, slides, etc) or for printing?

1 – If you are preparing your work for screen display: use pixels to define the size, 72 pixels/inch for resolution and RGB for color mode.

2 – If you are preparing your work for printing: use centimeters, millimeters or inches for the size, 300 pixels/inch for resolution and CMYK mode. (You can also use RGB and convert to CMYK when the work is done.)

There are also some presets to help you with this task. I usually use “International Paper” for printing and “Web” for screen.

Now you know how to open a blank document to start creating.

UNDERSTANDING LAYERS

One of the biggest features in Photoshop is the use of layers. They make a huge difference, because you can work with separated elements, apply different behaviors (modes) to each element, resize isolated elements and much more. If you haven’t used layers before, it’s time to start.

I’m going to open an illustration I did based on an iStockPhoto vector I found. My file already has several layers, and was made in Photoshop, which means it is has a .PSD extension. PSD files are documents created and saved in Adobe Photoshop. It’s only appropriate for editing, not for sending to friends or for printing, as they can be very large.

This is the illustration and its Layers palette:

If layers were real, they would be transparent plastic sheets, like the ones used in hand-drawn animation. You can draw on the sheets, place other sheets with drawings on top of each other, and move/edit each one separately. Together, they make one image. As you can see in my Layers palette, I have one layer for each part of the illustration (face, hair, eyes, lines and blush). Because each is in its own layer, I can turn each part on/off (visible or invisible), and move or edit each of these parts.

See the layers deconstructed below:

And an animation that shows the overlaying:

To turn off one layer (make it invisible), I just click on the tiny eye to the left of the layer, like I’ve done to the Hair layer…

Or, I can turn the Hair back on, and turn the Background off:

Curious about this chess pattern behind her? That’s the way Photoshop indicates transparency. As I turned off the white background, it became transparent. If I saved the image like this, as a png or gif, it wouldn’t have a background. (Quick tip: If you want your files to be transparent for the web, you must use png or gif format when saving.)

If you don’t want to make an element totally invisible, you can change its opacity. The command is in the top-right of the Layers palette. Here I use the dropdown/scale to set the opacity of the Eyes layer to 20%. See the result:

Nice, isn’t it? Now you can see the real magic: the blending options. It’s actually a complex setting, but we’re going to use the basics for now. The blending options affect the behavior of the layer, changing colors, mixing textures, determining how they… well, blend. Lets take a look and see some simple examples.

The Blend options are in the top-left of the Layers palette. All the options become visible when you click on the “Normal” dropdown arrow. Each of these blending modes affects the layers differently. There aren’t too many, so they’re easy to get familiar with. You can try each one in different situations and see what’s best for your work.

They are separated into groups by lines, as you can see. I would roughly describe the second group (Darken – Darker color) as working best for dark tints, the third group (Lighten – Lighter Color) for light tints, the fourth group (Overlay – Hard Mix) for a mixture of tones, the fifth group (Difference – Exclusion) inverts the colors, and the last group (Hue – Luminosity) works only with colors, not black and white. The best way to understand what each setting does is to play with them. See how different blending modes affect the cheeks layer:

Now see how blending modes affect black and white layers (like the eyes in this case). The results can be surprising.

Interesting how the black disappears with Screen mode and white disappears with Multiply mode, don’t you think? I told you, blending layers is awesome!

Well, that’s it for now. A lot of information, but it’s worth learning. With this basic guide, you can start to understand Adobe Photoshop, which has a huge “universe” of possibilities.

In the next article we’ll start learning actions and practice making changes. Meanwhile you can experiment with what we’ve seen today: open/create/save files, edit images sizes, customize workspaces and use PSD files with layers to play around with blending modes. (If you need layered files to practice on, you can download some from sites like deviantART.)

Prepare yourself for much more information in the next article. See ya!

Make a Flyer For a Rave Party in Photoshop

estefany — Tue, 18 Aug 2009 17:40:20 +0000

In this tutorial we are going to use colors, blending modes and displacement maps to make a flyer for a rave party. Take a look at the final image:

Step 01

Before creating the new document for the flyer, we’ll open a bigger one to create the main shape for the background, which will look similar to a flower. This new document has 17×17cm, 300ppi and black background. Start making guides to mark the center of the square. Make a white circle using the Ellipse tool (U).

Step 02

Create a smaller circle in another layer. Use a different color to help you set the size.

Step 03

Ctrl+Click the new circle’s layer to create a selection around it. Select the layer with the biggest circle and hit Del to erase the content and leave only a stroke as you can see below.

Step 04

Erase parts of the filled circle with the Eraser tool (E) and then do the same with the other circle.

Step 05

Merge the two layers (Ctrl+E) and duplicate it (Ctrl+J). Press Ctrl+T and move the rotation center to the middle of the canvas. Now rotate it 30° while holding Shift and hit Enter. Repeat this process 4 more times.

Step 06

Select all layers (except the background) and duplicate. Press Ctrl+T and right click on the image. Select Flip horizontal and hit Enter to finish. Save this document.

Step 07

Now create a new document for the flyer with 16×11cm and 300ppi. The flyer will be 15×10cm, but we need to make it 5mm bigger (each side) for the bleed area. To define it on your document, create guides 5mm distant from the bounds.

Step 08

Fill the background with a dark color such as #1a1a1a. In a new layer create color spots with the Brush tool, using a soft brush with low opacity. (I’ve used the white background for visualization, it doesn’t make difference between white, black or transparent background) Then change the blending mode to Color.

Step 09

Now we can open the file with the “flower” and bring it to the flyer. Group these layers and change the blending mode of the group to Color Dodge.

Step 10

To add more volume and brightness you can duplicate the whole group, rotate it and make it a little smaller. Duplicate the new group to make the center shinnier.

Step 11

Let’s add an extra touch to the background with a glitter texture. There is this stock image from Tracie76Stock that you can see here. Put the texture in the document and change its blending mode to Overlay. The background is ready.

Step 12

It’s time to create the movement and bring it to life adding people in the flyer. I found at Katanaz Stock these great stock images that fits perfectly with the idea. The female model you can find here and the male model here. First crop the model from the background as you prefer. I’ve used the Color Range and adjusted with the Quick Mask.

Step 13

Using the filter Displace we’ll distort the image to create a nice effect. This filter needs a texture in psd format to apply on the image. These are some suggestions of textures you can use:

Just open them at Photoshop and save as a psd file in some recognizable place (the path for the file should not be long or it may not work).
Duplicate the layer and apply the filter – Filter > Distort > Displace. Configure as you see in the image, press Ok and choose the psd file with the texture.

Step 13

Erase some parts of the distorted image using a layer mask. You can make other layers with different textures till you get the desired effect.

Step 14

Repeat the same process for the male model image.

Step 15

Place both in the flyer file and resize.

Step 16

Now place the logos and texts. For the text I’ve used a 2.0 style font, the purple as the main color and its complementary color green. Add more movement to the texts rotating 15°.

Step 17

The texts are disappearing within all the colors shapes, so we are going to add a white background for text. Create a new layer and put it under the texts. Make a white rectangle with the Rectangle tool (U). Rotate it 15°, place and duplicate as below:

Step 18

We still need to blend the man and the women to the ambient. Select the man’s layer and hold Alt key while you click on the adjustment layer button in the bottom of the layers panel, then choose Gradient. Mark the option “Use previous layer to create clipping mask” in the dialogue box and click on Ok.

Step 19

Use a colorful gradient and position the colors to make them stay aligned with the man’s layer as you see below. Then click on Ok and change the adjustment layer mode to Overlay. Do the same for the woman.

Final Image

Download 20MB .zip in [ .abr ]

This work is licensed under a
Creative Commons Attribution 3.0 License.

How to make a photo manipulation with vector elements

estefany — Thu, 13 Aug 2009 15:28:35 +0000

This tutorial is a step-by-step to help you making photo manipulations only with vectorial elements, integrating Photoshop and Illustrator.

These are the initial and final images:

Step 01 – Preparation

Before creating the elements to make the composition, you must prepare your image. Make the basic adjustments and then separate the girl from the background (but don’t delete it), so that we can put objects behind her.

Step 02 – Flowing shapes

We are going to work with Illustrator in integration with Photoshop, so, we’ll keep changing from one to another all the time. Open Illustrator and create your main color palette, according to your image. We’re going to use these colors for all elements. The first elements to insert are some flowing colored lines. Remember to place a copy of your image in background with low opacity to help you composing the image.

Create 5 rectangles like you see here (and keep a copy of them, you’ll need it later):

Select them and go to the menu Object > Envelope Distort > Make with mesh. Use these settings and click Ok:

If you are not used to this tool, don’t worry, it’s simple. Basically, you can select a row of knots using Direct Selection Tool (A) and manipulate this row using Scale Tool (E) and Rotate Tool (R). These three tools are enough for this situation.

With the shape ready, copy and paste into Photoshop using Ctrl+C and Ctrl+V. This is why I love working with these two softwares, they work great together and it’s so easy to copy from one to another. I recommend you to choose “Smart Object” when you paste the element, then you’ll be able to resize it anytime on Photoshop without quality loss and also open the element again on Illustrator, change the vector and bring back to Photoshop.

Step 03 – More flowing lines

Let’s fill a little more that background. Remember when I said to keep a copy of the rectangles? Let’s use it now. Select them and go to Object > Envelope Distort > Make with warp. Use these settings:

Place it on Photoshop and lower its opacity.

Step 04 – Blending

The blending tool is pretty interesting and can make nice effects. Make two lines using the Line Segment Tool (\) like you see bellow. Choose colors from the initial palette for the strokes.

Click twice on the Blend Tool (W) and set:

Click on one line and then click on the other. It will create the blending, making other lines between them.

Place on Photoshop.

Add a mask and edit it with gradients or brushes to make the lines fade out.

Setp 05 – Squares

In Illustrator, make a square (rotate if you want to get a lozenge) and fill with a gradient like this:

Duplicate the shape some times, making it smaller.

Place some of them, rotate and use different sizes.

Step 06 – Circles

Use the same process to make and apply the circles.

Step 07 – More shapes

We’re going to use the blending again, now with drawn shapes like you see bellow.

Click twice on the Blend Tool (W) and use these settings:

Place on Photoshop.

Step 08 – More blending

Create two paths using Pen Tool (P) with different color strokes (but still colors from the palette) and blend like we’ve done before.

Place on Photoshop

Step 09 – A detail

Let’s put some interference in the model. Again, use the Pen Tool (P) and the Blend Tool (W).

Place on Photoshop

Create a mask and erase some parts to make it softer.

Step 10 – Explosion lines

Create some small lines using the Line Segment Tool (\).

Place on Photoshop.

Use masks and gradients to erase some parts.

Final image:

Use your creativity to create different elements to compose photo manipulations based on vector elements. It’s possible to make great compositions and arrangements. Hope you like that and if you create something like this, please post the image on a comment. ;)

How to make a shiny transparent 3D graph in Illustrator

estefany — Mon, 01 Jun 2009 18:17:37 +0000

Last week we selected 20 tutorials using the 3D tool in Illustrator. Now here’s our own tutorial to make a simple graphic become a graphic art.

This is the final result of the tutorial:

Step 01 – Graph
Create a circle and a square. The square must start right in the middle of the circle. Colors doesn’t matter at this point.

To make the first slice, duplicate the circle (Ctrl+C – Ctrl+F) and select the new circle and the square. Use the pathfinder window (Window > Pathfinder) to get the intersection like you see below.

Then you get these two separate shapes, but you still have to crop the circle:

Duplicate the slice (Ctrl+C – Ctrl+F), select the new slice and the circle. Use the pathfinder again to subtract (Minus front) to get this:

The other slice is easier to make, just use the Scissors tool (C) clicking right in the middle of the main slice and in the other extremity. It will separate the shapes.

Notice that the line that you’ve cropped with the Scissors tool doesn’t have a path between the anchor points. Fix this by selecting both anchor points with the Direct Selection tool (A) and clicking on the “Connect selected end points” button in the properties bar. Do the same for the points of the main shape.

Now you have all you need to start making the 3D graph.

Step 02 – 3D
Select the bigger slice, go to the menu Effect > 3D > Extrude and Bevel. Make your own settings or use the same as the image. Remember to turn on the preview.

In order to use the same settings in each slice, go to the Graphic Styles panel and add a new style. Just apply the stile to the other slices.

Make the smaller slices thinner. Go to the appearance menu and double click the 3D Extrude and Bevel. Change only the Extrude Depth value and keep the other configurations.

Step 03 – Color
It’s time to get some color. Expand all slices (Object > Expand appearance) and ungroup each one twice. Notice that the round shapes in the bottom need to be united (using the pathfinder again). Now that you have these parts separate, add colors as you wish. Soft gradients make a nice effect.

Add transparency by selecting the top shape from the smaller slices and changing the opacity to 70%.

Let’s add some reflection and make it glossy. Select the top shape from the bigger slice and go to Object > Path > Offset Path. Turn on the preview and set a negative value (-10 or -15) according to the size of your graph. Paint it white and change opacity to 30%. Do the same on the other slices.

Step 04 – Shadows

Time for the shadow. Duplicate the bottom shapes, paint it black and send to back. Before apply the Blur (Effect > Blur > Gaussian blur) you must unite these black shapes using the pathfinder. Set the opacity to 60% and repeat for all slices.

Step 05 – Shiny

Now we’re going to make a shiny white line. Create a small circle and smash it to make a thin line. Select the Convert Anchor Point tool (Shift+C) and just click on the extreme parts of the circle. It’ll make the endings thinner.

Paint the smashed circle white and open the Brush panel. Click on the small arrow and go to New Brush. Select Artistic Brush, click ok and you’ll have a new brush on the library.

Use the Pen tool (P) to make a path like the one bellow. Then apply the brush you’ve just created. Make other lines too.

For the shiny stars, create a common star using the Star tool, go to the menu Effect > Distort and Transform > Pucker and Bloat. Define the values bellow and click Ok. Place the star and duplicate.

The star is not shiny yet, so, create a circle and add a white to transparent radial gradient (if you are not using CS4 version, make the gradient white to black and change the transparency mode to Screen). Duplicate for the other star.

Step 06 – Numbers

Let’s add 3D numbers too. Use a bold font for the numbers. Use any color for now, except black (it makes the 3D preview a little confuse).

Select one number and go to Effect > 3D > Extrude and Bevel. Make your settings and click Ok. As you did before, create a graphic style to repeat the configuration for the other numbers.

Expand the texts and then ungroup twice. Select all the parts from the back and unite them with the pathfinder. Now you only have the front and the extruded part. Colorize them as you wish.

To make the number’s shadow, create a circle and add a black to transparent gradient (or black to white gradient if you’re using CS3 version or bellow and change the transparency mode to multiply). Smash the circle and place it underneath each number. Lower the opacity to 60%.

With simple techniques you can create a nice look, shiny and transparent. The Illustrator 3D tool is easy to use and can make great effects. Add a soft gradient if you like, and then you have something like this for the final result:

25 Tutorials using 3D in Adobe Illustrator

estefany — Fri, 29 May 2009 18:02:49 +0000

The Illustrator 3D tool can do amazing things, but it’s still a mystery for many users. Thinking about that, we collected 25 tutorials from beginners to advanced to help those who want to start using this feature and those who want to extract more from that.

BEGINNER

Explaining the Illustrator 3D filter

3D bowl

3D vase

3D logo

3D rings on illustrator

Illustrator iPod

3D logo

LCD alarm clock

Create a rotatable globe in adobe Illustrator

How to make 3D vector vintage stars

Christmas lights

Cuore glossy

ADVANCED
3D logo tutorial

How to create funky 3D springs in Illustrator

How to create sheet rolls with custom spirals

How to make detailed 3D vector tire in Illustrator

Create a milk bottle with a funny cow label

Turn a boring bar graph into a 3D marterpiece

Create a checkered 3D chess figure scene

How to create an open book with illustrators 3d extrude and bevel tool

Design gift boxes using illustrator’s 3D tools

TYPE
Create a vibrant 3D pixel type treatment

Create a flowery text effect

Vector 3D Lighting Text

Let’s make a playful yet robust 3D letter design

How To Do a Vexel Pop Art Photophop

estefany — Wed, 01 Apr 2009 23:52:34 +0000

Roy Lichtenstein has inspired many artists till nowadays, with his beautiful paintings simulating the comic style, marked by the presence of primary colors and reticulated aspect. Now we are going to digitally recreate this style in a newer vision using the vexelling technique in Photoshop.

This is the final result:

Step 1

As it’s used to do in vexelling, we’re going to use a base image and trace on it. I found this photo of a beautiful blond woman (as Lichtenstein characters) at stockxpert. Crop it to make a square like comic strips.

Step 2

Let’s start tracing. You must have some skills on the Pen tool – this tutorial will help you if you need to practice such skills. Start from the bigger parts and then go to the details. Remember to mark the option Paths at the Properties bar. Trace the face as you see in the image.

Step 3

Create a new layer to apply the fill. Right-click, go to Fill Path and choose a light color for the skin.

Step 4

Do the same for each color, always in a separate layers. The image looks creepy, but don’t worry, everything will look better with the strokes.
5-10

Step 5

We’re going to create the strokes now, but before using the Pen tool, you must configure your brush. Choose a hard round brush and open the Brushes panel (F5). Go to Shape Dynamics and set the control to “Pen Pressure” and the minimum diameter to 25%. It won’t let your stroke get too thin at the extremities. The brush size will be chosen according to the needs.

Step 6

Start creating the paths with the Pen tool. To apply the stroke, set the foreground color to black (D), right-click and go to Stroke Path. In the dialogue box, choose Brush as the tool and mark the option Pen pressure.

Step 7

Repeat the process for all the strokes and details like the eyes.

Step 8

Create a dot pattern to make the reticulated effect. For that, open a new document with 16×16px with transparent background. Create a light brown circle in the center and duplicate it to the extremities like in the image. Go to menu Edit > Define Pattern and now it’s ready to use. Also make a white one.

Step 9

Using the Pattern Overlay from Layer Styles, apply the dot pattern on the skin and background.

Step 10

Use the Ellipse tool to make the thinking balloon. Apply a black stroke and add the text using a comic font (this one is ACME Secret Agent).

Step 11

Add a final touch making a frame. Set the background color to white (D). Go to Image > Canvas size and set width and height to 104%. Change de background color to black (X). Repeat the canvas size adjustment and check the result:

20 Great Tutorials for Digital Painting

estefany — Tue, 10 Mar 2009 03:52:01 +0000

Digital painting is a beautiful art that requires too much ability and discipline. I’m always amazed by the incredible talents we see on this area, so we have selected 20 tutorials for beginners and advanced painters. Enjoy and practice!

Art tutorial

Painting Hair

Making of Seheiah

Making of Leg

So You Think Im Fat Do You?

Red Assassin

Nemo Concept

Digital Painting in Photoshop

Digital Painting Tutorial

Wonder Woman Pin Up

How to Draw a Portrait in Photoshop

Making of Lida

Making of Pandora

Portrait Painting Tutorial

Skin Painting Tutorial

Digital Painting Tutorial

Lip Painting Tutorial

Painting Eye

Painting Hair

Painting Really Old People

Shiny 3D Text in Photoshop

estefany — Wed, 25 Feb 2009 19:13:24 +0000

This tutorial is going to show you how to use a simple 3D text as an element for modification using Photoshop. This is the final result:

Step 01

This tutorial idea was inspired by my personal blog header, many people asked about how to do it. To create the basic 3D text, I’ve used the Xara 3D which is a simple and intuitive software specifically made for creating 3D texts. You can use any 3D software you are used to, the colors and textures we’ll add inside Photoshop. Place the text on a new document, each letter on a separate layer.

Step 02

Separate the front of each letter from the “extrude” using the pen tool. Just to visualize that, I’ve turned off the visibility of the “extrude” part.

Step 03

Now we are going to apply some colors and effects to the front of each letter. This is the configuration I’ve used for letter A.

Step 04

Add some color to the extrude. For that, create a new layer and make a clipping mask (Alt+Ctrl+G). Change the blending mode for Color and use the brush to paint using the colors from the front. An extra touch is added using the Burn Tool (O) in the extrude layer to create depth.

Step 05

Repeat step 03 and 04 for the other letters.

Step 06

Prepare the background layer painting it black. Create a new layer and set the background and foreground colors for black and blue (or other you might prefer). Go to the menu Filter > Render > Clouds. Add a layer mask with a radial gradient from black to white to make the bounds darker. Repeat two more times changing the blending mode to Color Dodge.

Setp 07

Pay attention to this sequence. Create a new layer and fill with any color and set the fill to 0%. Use the layer stile option to fill with a white dots pattern (or any texture, pattern you prefer. If you want the dots, you can make your own or find here, here or here). Right click on the layer effects on layer panel and go to Create Layer and delete the white layer. Distort the dots layer following the “A” perspective and make a Clipping Mask (Ctrl+Alt+G).

This is the dots layer with the blending mode Overlay:

Step 08

Repeat for the rest.

Step 09

Let’s add some light. Create white strokes with the Pen Tool (P) (for more detailed information, take a look at this article). Remember to set your brush for a hard (hardness 100%) and rounded one first. In the dialogue box, choose Brush as the tool and mark the option “simulate pressure”. Add a shiny white Outer Glow.

Setp 10

Make another stroke using the Pen Tool (P) with the brush set to a hard (hardness 100%) rounded one. Add a white Outer Glow and mask some parts to integrate with the letters.

Step 11

I’ve added a little more light, using a big white brush in a new layer above the clouds and changing the blending mode to Overlay. Also, added some elements to the composition. Feel free to use anything you want.

Step 12

I’ve added another element, made with the Elliptical Marquee Tool (E) and strokes. You can use images, textures, vector, elements, anything your creativity permits you.

Creating a logo: The process

estefany — Mon, 24 Nov 2008 16:50:20 +0000

Creating a logo is not ONLY a matter of “creativity”, it also requires knowledge, discipline and organization. But to make it easier we have some steps to follow. Of course it should not be a rule, but it’s a good way to better understand the needs of your client and effectively offer the solution for his problem. We’re going to talk about the creative process to help the flow of ideas.
The process of creating a logo (or other design project) is based on some main steps:

Problem > Design Brief > Research > Concept > Development > Presentation > Final Analysis

First of all, the client has a problem. We’re talking about a communication problem. The client may not have a visual identity or already have one, but not efficient. Anyway his company, product or service needs to visually communicate their ideas and make the brand known.

To understand the client’s needs, you have to make a design brief, which is the documentation with all relevant information about the project. It should have a small historic about the company/product/service; what they specially want to show to their clients (tradition, modernity, quality, low prices, etc); who is their public/client; preferences about colors and shapes and any other specifications that will help to construct the concept.

Now we start the hard work doing some research about other companies from the same commercial segment, looking for references, learning about the world of their clients, and getting as much relevant information as you can. You may need to pay a visit to your client’s or his competitors’ company /store. If your client is already known, you can talk to other people and ask what they think about his company and his competitors. This is a good way to see if people see them as they want, to help you know what you can do.

With all this information, you can start having ideas, and define the concept of the logo. The concept is basically the idea that synthesizes what the company wants to express, it’s the language you are going to use to make the logo. Maybe this part is the most important one, because this point makes everything clearer. A solid concept can translate all the client’s needs. Bye the way, the word logo means “idea, thought or word”.

Now it’s time to grab a pencil and a piece of paper to start sketching and developing the graphic sign that will translate the concept. As we know, the ideas flow much better when you’re in front of a blank sheet of paper, and not if front of a computer. The computer must be a tool, used for the final piece. Try to find out your best time to create – some people are more inspired at a specific time during the day (I usually have the best ideas while waking up in the morning). When you are tired and can’t have any good idea, try to go out, rest a little or talk to someone. These things can make the ideas flow better when you come back, or even give you some idea while you weren’t even thinking about work. That’s why it’s good to have a small sketchbook to take with you wherever you go, so you won’t miss that great idea you had while walking on the streets. One more thing to help the development of the logo: inspiration sources. You must have good sources for inspiration, such as these sites below, so you can see interpretations and designs by other people.

With the finished logo, polished, transformed in vector and colored, it’s time to present to the client. Be careful with what you say, explain the concept, symbols, typography, colors and show that you know what and why you used the elements you did. If you had a good idea (efficient, functional and beautiful) and a good presentation, you’re in the way to get the approval. Listen carefully to what your client think about the logo, because you may need to make some modifications.

Now that we have seen the methodology for creating a logo (The process of creating a Logo), we are going to see how to put that in practice. Here we are going to use a fictional business company and logo. The company is an online casino, called “Your Luck”. We are using this generic name and information to make the understanding of the process easier.

Problem – This is a new company and they need a logo to use especially in their web site.
Design Brief – “We’re starting with an online casino, called Your Luck. We offer various online casino gambling games. We want a beautiful bold logo, with a symbol that shows what kind of business we have. The only preference about colors is red. The logo will be used especially on the web site, but we may need it for other applications too.”

Research – First I went through a lot of casino sites to see their appearance, the elements they use and understand their communication. Even when we want to innovate, we must not make something so different from its category that it won’t be understood and recognized. Keep in mind that the public is used to this kind of communication. Here are some examples of logos from online casinos.

Concept – After sketching, testing and trying different ideas, I got what we needed. As they said they want some symbol to show the category, I decided to use a pair of dice. Of course many casinos already use that, but I would give it a new interpretation. These dice would not be common, but have 6 equal faces, which means more luck for the player, and would fit perfectly with the name “Your Luck”.
Some sketches till I got the idea (sorry, they are scary, but they help me with the composition and ideas):

Development – With this Idea, I went to the computer to create the shapes, test the colors and final composition. I did the cubes first, using the 3D Extrude and Bevel. Then I chose a bold and appealing typeface.

Now I should finalize and make the variations. As the client told me, I can use as many colors, transparences and shadows I need, to use in the web site. But all logos should work perfectly in a single color or with flat colors. So, I have three variations: single color (for one color print, adhesives or vinyl), flat colors (for print, stationary, etc) and enhanced (for the web site).

And this is the final image of the full color logo:

Calm down, you haven’t finished yet. There’s another step that everyone should remember: the final analysis. That’s the last part, when everything is done, you must see if you and the client got the desired impact. See all that could have been better and learn from that. After all this process you have certainly learned a lot and got more prepared for the next challenges. Always read about the new trends, try to innovate for each work and give your best on your designs.

Create a Pink and Happy Female Perfume Ad

estefany — Wed, 14 May 2008 16:52:30 +0000

Hi everyone! I’m here again, this time to show you how to make an ad for a female perfume, pink and happy, using some freebies we can find here at snap2objects.

Step 01

First, the perfume we’re going to use:

Step 02

The model-Stock photo from Mjranum

And the final result:

Step 03

Open the image on Photoshop and select the model using the Pen Tool (P)

Put her in a new layer and paint the background with white (separate layers)

Step 04

Add some skylines from this vector pack ‘cause they certainly show the idea of the modern women, in their urban life and it fits on the public of the perfume, which is composed by these urban, fashion and contemporary young women.

Step 05

On a new layer, use a soft round brush with low opacity to add color, from light purple to pink.

Then make the contour of the building silhouettes using the Polygonal Lasso tool (L), paint with white in a new layer and put it on Overlay mode to add contrast.

Do the same for the woman, but left the white layer under her in Normal mode.

Step 06

To make the halftone effect, select the layer of the woman and Ctrl+Click on it to make a selection. Go to Channels palette (Window > Channels) and create a new Channel. Paint with white.

Add a Gaussian Blur – Filter > Blur > Gaussian Blur (if the filters are not enabled, go to Layers palette and click on any layer, then come back to the Channels). Invert the channel to make the silhouette black with the white background.

Next step, apply the filter Color Halftone – Filter > Pixelate > Color Halftone and adjust as necessary for your image. Click on Load Channel as Selection and go back to Layers palette.

Step 07

Invert the selection and paint a new layer with white.

Step 08

To reflect the buildings, select the three layers (buildings, colors and white border), duplicate and merge (Ctrl+E). Then transform (Ctrl+T), right click, Flip Vertical and place under the original buildings. Add a Layer Mask whit a gradient from black to white to make it disappear softly.

Step 09

Add some flowers, this ad is about female things and smells! They can be found here . I’ve used the vector files, EPS. Open that on Illustrator, select the flower (without the white background) and paste into Photoshop as a Smart Object.

Use as many as you want to get something like this:

Step 10

Make a curved shape as below using the Pen Tool (P). Remember that straight lines are good for male things, while curves for female. Fill it, duplicate and rotate, changing the colors.

Let’s add some bright, use the Pen Tool (P) to make some strokes and add an Outer Glow in Color Dodge mode.

Step 11

Make the shadows under the woman’s feet using a soft brush with a light purple color. Don’t worry about making it perfect, we’ll blur using the Motion Blur – Filter > Blur > Motion Blur.

Step 12

Add the perfume image and the text. I’ve also used some butterflies that you can find here next to the bottle of perfume with masks to soften a little bit.

Conclusion:

You could see that you just have to think about elements to complement your idea, make it harmonyous and explore as much as you can. All these things were not my first option, I had to try a loooooot, but that’s how it works. Go ahead and explore your creativity!

Download Sample PSD 6.6M .zip

About the author

Estéfany Franco
Graphic designer student (and a cutie) from brasil she is just 18 and already works as a graphicdesigner, photrografer and also a teacher of advadce photoshop.
Check out my blog