Did you remember how was your life before Freepik and Flaticon. No I can’t remember the dark ages either. To celebrate this golden times, they are giving away once more an incredible package of 210 User Interface Icons in 3 versions: Flat, filled and lineal.
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Guys, great news! Our friends at Freepik has released exclusively for s2o readers 10 Cool & Free Mobile Wallpapers in several awesome styles. They come in AI, EPS and jpg files.
The wallpapers are easily resizable for any kind of mobile —or any other project ;)— so you can adapt them in a no time using Illustrator or any other vector editor thanks to the ESP provided.
Please download them with the link below.
This work is licensed under a
Creative Commons Attribution 3.0 License
Designers tend to reduce marketing to a hard sell. It is much more than that when it comes to Branding and promoting you. I will let you know about my personal experience with the subject and how I used Wix to achieve it.
When was the last time you updated your online portfolio? Do you even have one?
I have been working as a graphic/web designer for more than I can remember or willing to admit (Just to give you a hint, my first design software was Coreldraw 3 running on a Compaq Presario 4122). So yes, it has been a while. However, I still don’t have a decent portfolio nor a proper business card, and please don’t ask me about that online store at creativemarket I never got around to set up.
Yes, I suck at marketing. Or maybe, I have just been neglecting for years now.
Two months ago, I decided to give my professional profile a change. So, I embarked in a Digital Marketing Specialization and I updated my CV accordingly. This led me to land my first job -officially- in a digital agency. As I was revisiting my work experience over the years, I noticed how I was indeed rather good at marketing… but for others.
This is a very young company. They hired me to support their digital marketing division. Just at a quick glance, I could identify their weak points and opportunities in terms of their online properties and social networks. By the time I had my interview, I already had a tsunami of ideas for them on how they could grow their business and enhance their branding.
But why could I do marketing for them and not for myself? What was stopping me from achieving those goals that I earnestly recommend to others?
It was the shame.
Yes, I was secretly considering marketing beneath me. It was ok for others to show their hunger to sell, to make money. But not for me. The geeky introvert that I am, felt that marketing was the spoiled chubby daughter of capitalism.
Now, after working on a Digital Agency for two months I have realized that marketing permeates every activity of a business the same way that it does for yourself and your personal branding. Delivering a good product is marketing. Giving great customer experience is marketing. Presenting yourself under the best light is marketing.
Ultimately, marketing is for me the sum of all actions needed to accomplish a tangible goal — In business and in life.
Love yourself as your most valuable client. The one you pamper and the one whose business you want to see grow and be successful. To make you proud.
So, here is the thing. The process can be as simple as following these 4 consecutive steps. And, my weapon of choice is Wix as always. I have been a fan of them since the beginning. They have the most eye-catching design and easy-to-use website builder. Plus, a plethora of tools to grow your business. I will mention some of the most fundamental ones, but I encourage you to explore beyond that.
First: Please change your mindset! Stop being a condescending smartass with your carrier, get rid of the isolated tormented genius archetype and get to work -for real- on your self-promotion. You can be a genius and commercial self-promoted success at the same time. There is nothing wrong with that!
Second: Set a platform to showcase your astonishing work. Get yourself a nifty portfolio. That’s the cornerstone. Curate your work, ask for help with that if you can’t decide on what to display. Remember that is always about quality. A well-balanced portfolio it is not the one that has a vast amount of work but one that -even if small- shows great diversity and it is exciting to an audience. After that, you can pick an eye-catching template — I know, I know, why would I use an unworthy template when I can fabricate the most amazing one from scratch just for me. Newsflash: you won’t! You will procrastinate ad infinitum.
Then take that awesome html5 website templates and customize it, make it your own. It will look beautiful with your own stuff. Believe me. Think of it as a foundation, not a finished product. Wix has refined their aesthetics over the years. Just look just at these lovely examples below, imagine them with your own images. Customizing them is a breeze with the Wix website builder. It is so easy that you will start being an advocate of their service with your friends and clients, believe me.
Third: You need be discovered. So, you have already curated and published that portfolio. You feel very proud, you even ask yourself -“How come I haven’t done that before? it wasn’t that hard” Now, get discovered! You can have an amazing idea (yes, maybe the next best thing), but if nobody knows about it won’t get anywhere. All that you will see out there is the same pretentious mediocre work done by other designers who get paid large sums of cash. Leaving you saying, “I could have done that, and better!” And most probably, you could. But… you didn’t.
Having said that. You must also check the SiteBooster and the GetTraffic app. SiteBooster will send your details to top notch sites and directories making it easier for your site to be indexed and rank better. And GetTraffic will create customized web ads that target your audience.
Fourth: Engage with your audience. Once you have your platform and your audience you must engage with them. Interact, converse, amplify your message. For this, you will need the Wix Social Media Integration. From Facebook posts to Instagram updates, you can have all those streams directly integrated to your site. Boosting the interaction with your business and your social media presence.
As you can already see, using Wix will provide you with a comprehensive, cost-effective, and easy solution to your promotion needs. You have no more excuses, get your hands dirty. There is nothing wrong with putting yourself under the best light. There is nothing wrong with feeling proud of your work and promote yourself. There is nothing wrong to grow professionally, that doesn’t make you superficial sellout. You can be both, the genius and the commercial success. It’s ok, trust me. Become your own best client.
No matter your industry, be it online or offline if you’re a freelancer there is going to come a time in your career where you need to find clients. It might be out of necessity or it might simply be that you fancy a change. Whatever your reasoning, you’re going to need to know how to go about it and specifically where to look.
Whilst the scope for such a subject as finding freelance clients is undoubtedly huge, this article is going to focus on finding freelance clients for web based/online work. Whether you’re a web design, programmer, online marketer or content creator this article should have something for you. I hope you enjoy the read and hopefully, some of the sources I’ve documented below will yield you the fresh clientele you desire. So without further adieu, let’s get started.
Typically, forums have a bit of a stigma attached to them. In the past, they’ve been almost looked down upon as a place where the low ballers hang out trying to broker themselves a cheap employee from a third world or emerging country. Whilst this is true and the statement is not completely unfounded, there are users of specific forums who still have a good budget and are willing to pay a correct and fair price to get the job done.
In my opinion, the various freelance forums around the web contain primarily two groups of people. Firstly, it’s the low ballers as mentioned above but they also tend to be a great source for first timers who have never hired a professional freelancer before. Sure, there is also everything in between but these two groups are the majority.
Forums such as DigitalPoint and Warrior have long been a great resource for both freelancers and there would be clients alike. Whatever your industry, you’ll find sub forums and people looking to buy and sell their wares across all niches via simple, well-categorized offerings. You just need to learn how to separate the wheat from the chaff and have a thick skin to rebuke the low ball offerings.
Freelance websites such as Freelancer.com or PeoplePerHour.com are fantastic resources for freelancers looking to find work. The popularity of sites such as these, especially over the past few years has exploded. Previously it used to be limited to extremely experienced individuals doing the hiring and that meant that in order to compete you had to be significantly better than the next guy. These days, every man and his dog are hiring workers at all levels via sites such as these which has really opened the market right up.
As mentioned above, these websites are popular from a customers perspective but because of that, you can expect a lot of competition. Especially if you’re in a field with a vast array of competitors such as content writing or online marketing. The whole process can be a bit of a dog eat dog experience but like with the forums, you have to learn to take the rough with the smooth, to rebuke the low balls and be willing to compete for the better projects.
Your Own Website
This might sound obvious but a lot of the freelancers I know don’t even bother with a website offering their services or at least offering a portfolio illustrating their capabilities. I recently read this guide which doesn’t mention running a website at all, which is surprising to me as personally I think your own website if built correctly can yield more potential customers than any forum or freelance referrer website could. If nothing else it can be used to provide more information to would-be clients.
If you do go down this route and consider putting your own site together, make sure it’s loaded with content. By that I meant whatever service you offer, even if you’re not massively experienced at such, make sure it’s on the site. Who knows what it could yield.
Referrals from Existing Customers
I call this turning one into two. By that I mean if you’re lucky enough to land one customer, do everything in your power to make sure that not only do they come back to you the next time you need something but they’re also willing to pass you on to someone who needs a similar service. How many people do you think need a web design or a piece of content but don’t know anyone in their life who needs the same either currently on further down the line? If you do a good job for one person there is no reason they wouldn’t pass you on to someone else and those, in turn, would referrer you also. If you’re good enough you should only need a handful of clients to get the ball rolling.
Finding clients doesn’t need to be difficult. If you know your capabilities, know where to look and can take a knock back on the chin you’ll no doubt be able to find enough work to survive. In truth finding the client and negotiating the deal is often harder than the work itself. If you’re serious about freelancing you can’t afford to fall at the first hurdle or wind yourself up into a frenzy if someone doesn’t want to pay your quoted price. And don’t even get me started on the non-paying clients who unfortunately plague every industry and who you’ll undoubtedly come across.
Freelancing can be fun and profitable if done right, you just need to know where to look and have to be mentally prepared sufficiently to take it on.
Why are they important to your business, and how to build a great one that converts?
But first, what is a landing page? – Know the facts
According to Google analytics glossary:
The first page a visitor views during a session; also known as the entrance page.
And according to Wikipedia:
In online marketing, a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link.
We can see that we have two definitions of the subject; the first one references an initial page a visitor sees during its session and the second one explains it as a single page you get after clicking on a link that is part of a marketing effort in order to obtain a lead or a sale. (more…)