Why are they important to your business, and how to build a great one that converts?
But first, what is a landing page? – Know the facts
According to Google analytics glossary:
The first page a visitor views during a session; also known as the entrance page.
And according to Wikipedia:
In online marketing, a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link.
We can see that we have two definitions on the subject; the first one references an initial page a visitor sees during its session and the second one explains it as a single page you get after clicking on a link that is part of a marketing effort in order to obtain a lead or a sale. (more…)
Still looking for the “coolest” gift for a the creative guy? What to give as present to a design geekk? who surely has from the latest drone to the fancy GoPro? What about a long forgotten medium: A Pop Up Book! well not the Peppa one, I am talking about real manifestations of paper engineering. Marvelous expressions of creativity and art. Here is a list of 22+1 Pop Up books for the that inner child that refuses to die, and will probably eat macaroni and cheese until the end of its days.
This is not exactly a pop up book, it is indeed a Scanimation or Kinegram — an acetate overlay containing vertical stripes over a specially prepared image and slowly moved from right to left. But I though it was such a great way to end this yet awesome list of pop up books for the children of all ages.
Imagine: the first Star Wars book that actually moves, bringing to life the most memorable scenes from the epic. Buy at amazon.
When it comes to DIY web editors, WIX is the first thing that pops in to my mind. Well, maybe because I am one of their early adopters several years ago and long time fan. I must confess I never really like their flash templates – Never were fond of flash indeed. It seemed like a gimmick to me. But when the world started to point their heads to the HTML5 direction these guys were no exception. They jumped into the wagon, saying goodbye to our convoluted friend.
And they don´t stop moving. The cloud-based web development platform, with more than 72m users, have rebuilded its website editor and its faster, looks great and has tons of new feature – and off course it remains free.
New editor builded for the wow factor
The all new wix website editor sport some stunning trendy features, and plenty of industry specific templates or if you feel creative you can built your very own. The user experience feels very snappy must be for the React Js and the point and click editor continue to be enjoyable and simple. In fact when my friends or a client comes to me with relative small project, asking me for a quotation to accomplish it with WordPress. I do tell them, you don’t really need it – its true believe me. You can achieve a great looking sites for a fraction of my quote or even free with WIX. And they always thanks me.
Fullscreen videos or Video Backgrounds
This one of my favorites things, it immediately adds an edgy looking to your business. It can be shown to convey a message or use it as a background – My personal favorite, as you can see on the header of this blog. There is a selection of videos to chose in their library and you upload your own.
I still remember the first time I saw this. It was back in the 80’s playing for the first time Asteroids – I believe the very first space shooter. For the 90’s kids the reference would be Super Mario Bross World for the SNES, I loved it. Besides my old-school nostalgia, I really like this one, because it give a sense of depth to your design. Your content looks gorgeous with this layer of 3D feeling. Not to mention it makes your site looks like the A-list ones.
Pint to screen
Make an element of your website persistent to you visitor, so it will alway be visible. Like social tools or newsletter forms, that way they can be accessible all the time. This is a great way to increase conversions in your site.
The only drawback I can point out, is the inability to export your site in html and place it in another hosting. Something that would only affect the more advanced users, but wait, they are should be doing their site themselves.
Other than that The new WIX web editor confirms the well earned place as the top of mind of the DIY, code free editors on the web. Whether is a small project or mid size business this is your best choice if you are on a budget or just want to do it your self. Even if you don’t have any prior experience in design or code. You will achieve professional looking results.
If you’re building your first mobile site, you may be unsure of where to start in your design. What’s more, you might be worried about messing things up or making the site difficult to use on mobile. Luckily, we are here to help you with some hints and tips for designing your mobile site!
To begin with, it’s never too late to start planning for the future. Mobile design advances very quickly, and you want to be a step ahead of your competitors. Therefore, study trends within the mobile design market and come up with designs which work both for current models and in anticipations for the future. This way, if you do need to redesign your site in the future, these redesigns will be minimal, cheaper and more efficient. (more…)
Dreamshot is a realiable hosting that wont break your wallet. Recommended to all the people which looks a well rounded service with support 24/7 and more than 10 years of experience in the field, plus you will get a free domain with your order. Did I mention that dreamhost servers are wordpress optimised?