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How To Improve Direction in Your Designs

Direction is an often forgotten but never unnoticed principle of design. It is created using some or all of the elements of design—shape, scale, line, value, texture, color and space. Direction can be defined as the movement of the eye throughout a piece. It is an...

Why should your site have "personality"?

The idea for this post came to me when I was redesigning our company site. I’ve made few different ideas – but they were all dull, and I’ve rejected them after some time.I wanted to figure out what was wrong with those designs – and finally I...