Wix Video — a great marketing tool for any website.

Increases time on page and boosts engagement with your site

Thanks to the ever-increasing internet speeds, videos are in high demand. Right now, video is everywhere on social media, websites, and apps. We are watching them on all our screens, desktops, tablets, phones and smart TVs.

It is expected a growth in video content up to three quarters for this year of all web traffic. Yeah that much, haven’t you notice how video rules right now? — And the world-acclaimed Wix Website builder, WIX, is keeping up with this trend with a new feature: Wix Video. This new tool gives us the option of choosing to share and sell videos online.

This video and hosting service enables customers on the platform to manage their video content either it is stored on the Wix servers or on third-party providers like Youtube, Vimeo, and Facebook. The basic free options offer bulk upload, while the premium option adds extra storage and activates the e-commerce functionality for just $9 a month.

Usually, when you add video content from other platforms it removes the customization options, keeping the distinctive look of each third-party video provider on your website and affecting your site aesthetics. With Wix Video, video content can be added from several providers and still maintain a consistent look on your whole website. The old saying “a picture is worth a thousand words” is even more true with video!

The old saying “a picture is worth a thousand words” is even more true with video!

Video is an undeniably powerful tool to engage visitors with your site. It conveys information and emotions with less time and effort than with text and images. It allows you have an actual experience with your product and brand. But also, it can be resource hog in terms of bandwidth and screen state, so it should be used wisely

Meet the Wix Video App Features  

Wix video covers all your bases, with its always free video hosting, it offers all you need to display wonderful video content on your site. In a blink, you can create your own video channels and captivate your audience’s attention directly to your films, how to’s, video reels and many more.

  • Deliver your videos in beautiful desktop and mobile layouts, stream them in all their high-resolution glory
  • As we said above you can easily add videos from YouTube, Vimeo, and Facebook or upload directly to your free hosting
  • 100% commission free, e-commerce, so you can sell, rent and offer subscriptions to your clients keeping all the revenue.
  • Sync all your third-party video hosting providers with your website instantly  
  • Showcase 360 videos from YouTube, Facebook, and Vimeo
  • Keep Track of your KPIs with detailed statistics.

Why should you include video on your website?

To increase time on site

Studies have concluded that sites with video content add up to two minutes in time spent by visitors, compared to sites that don’t. It also increases your chances to be on the first page results on Google up to 53 if you have video.

Rank Better in Google

As we just pointed out, it is a fact that videos extend the time spent by visitors on your site. Guess what? Dwell time in your online property it is one of the signals Google has to rank your site on the SERPS. The logic behind this is, that if visitors are spending more time on your site is due to quality content. An excellent way to grabs your visitor’s attention is to provide a short, compelling video.

Increase engagement rates

When you include videos on your website you can expect 3 things to go on the rise: Engagement rate, click-through rate, and conversions. In fact, up to 80% of visitors who are exposed to a video advertisement will recall it even a month later,  and more than 12% will surely buy the advertised product.

Showcase Your Brand’s Personality

We are progressively migrating more and more of our lives to the digital world. Shopping, working, dating, etc. This can be very convenient. We can be more productive, doing more in less time, but it also means we are losing the human contact. The emotional experience is almost missing in digital venues. Video is an effective way to humanize your brand, providing as close to a face-to-face interaction. Our emotions are key in our decision-making process in order to take some action, so the use audiovisual stimuli appeal to all our senses diving to every visitor a distinctive brand experience.

Taking advantage of video content to showcase your brand’s personality allows visitors to get a complete picture of who you are and what are your brand’s values. This builds an emotional connection with your business leading to trust you more. Ultimately, is that emotional connection is what keeps customers coming.

Conclusion

Undoubtedly video is a key component of the content market strategy and everything points out that it will become more essential.

More than half of the businesses use video content to promote their products —this number is expected to climb up to 70% in the near future— you can stand out from the competition by telling compelling stories about your brand and product. Grab this opportunity by making use of this powerful marketing tool. Use it to introduce your brand to new clients, to answer questions, to connect emotionally with your audience, creating a long-lasting favorable impression on them.

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