Whether you have created a brand new company, or you’ve been around for a long time, if you do not already have a website, you are going to have to put one up as soon as humanly possible. According to the website Mashable, online shopping accounted for $231 billion in sales in 2012. This means that any company not willing to create a website and use an eCommerce setup to sell its services is losing out on an enormous amount of money.
The thought of building a website can be a daunting task. A well-thought-out plan and knowledge of your businesses industry are key factors to the success of building a website. The design of an eCommerce store for a shoe company is going to be completely different than that of a golf accessory retailer. Thus, whoever is in charge of the site has to make sure they take the time to build something that is user-friendly and allows customers to get what they want, when they want with little headaches. Many companies however do not have the money to pay web developers, who can charge several thousand dollars to build a website so you will likely have to develop your website yourself. It’s not as hard as you think. You can use simple DIY website builders to create a professional-looking and successful site. Most of the major hosts offer tools that allow consumers to build their own websites. They are usually easy to figure out and do not require the user to know much about programming.
Drag and Drop Website Builders
There are several different types of website builders available to consumers. First, there are the more traditional and well-known drag and drop systems. In these systems, users are provided a selection of pre-created objects including text boxes, video boxes, picture boxes, social media buttons, etc. The user is then able to place the objects on the page they are creating, and adjust on the grid that places items where they should be. These types of tools are great for eCommerce stores because they allow whoever is building the website to easily create their product showcase. Then, the pictures and descriptions can be easily adjusted and aligned so customers know exactly what they are looking at. Given that intuitiveness and simplicity are the keys to an eCommerce website, these tools allow users to create a simple store to easily sell their goods in. Drag and drop builders also often include merchant solutions, which are great for companies creating an online store. You can choose to put the option to checkout wherever you like on the website, so users can easily choose to checkout whenever they need to.
CMS Website Builders
CMS web builders are another type of popular website builders. They are often more powerful than drag and drop builders, but they are slightly less user-friendly. The great thing about these builders is that they make it easier to connect to social media platforms, and they have a wider variety of merchant solutions.
Being connected to more social media outlets is good for eCommerce companies for a number of reasons. The main reason is that when you add or edit products you can share them with your followers, giving you free advertising tools and keeping your company in the minds of consumers. A variety of merchant solutions means that you can pick the best options for your company. This might allow more flexibility in cost control, allowing you to scale the merchant plans based on your sales. It also means you can likely give your customers more payment options.