In theory, the worldwide web opens up your business, blog or personal website to an audience spanning the entire globe. In practice, creating a site that is both accessible and appealing to viewers from different cultures is not quite so simple.

The casual surfer from the UK might be under the impression that the internet is written largely in English, but that’s because language recognition systems will direct you to sites in your language as a matter of course. In reality, fewer than 10 percent of the world’s population speak English as their first language, so if you want to appeal to more than a fraction of the world’s population then you’ll need to build sites that can communicate across cultures.